Businesses tend to think that the brand identity development process is over when the logo is created and the details within the style guide are finalized. But your brand is so much more than that.
Much more than a logo, Streamlined’s brand identity development starts at the intersection of art and science. Our development process includes discovering where you are with your brand, establishing your brands goals and exploring how your goals can be executed visually.
The Streamlined team manages the end-to-end process from brand naming through campaign development to multiple audiences on various platforms.
The discovery phase of the brand identity development is about gathering information and analyzing the findings to get to know your business, industry, competitors, target audience and all of your existing branding and design. This stage is used to create an accurate picture of your branding efforts across all mediums in order to identify your business’ current value proposition. While completing this thorough phase, we consider your:
- Mission & Values. In order for a branding effort to be successful, a business must first identify its core philosophies, such as its mission statement and values. It’s also important to determine your brand’s value proposition to the consumer. We identify your business’ current mission/values and analyze how your branding efforts are—or are not—conveying the same message. This is the foundation of building a brand that truly represents your business.
- Competitors. Map out your competitive landscape as it stands today. Evaluate your own and your competitors’ reputations, SEO value, social media engagement, local presence, and all other data points that make sense for your particular market sector.
- Audience. Audience personas change over time. Take this opportunity to make data-driven decisions about who, specifically, you’ll be targeting with your brand in the next year.
- Marketing & Branding. Evaluate how you’re currently using color, iconography, and logo placement to project your brand’s visual presence. We pay close attention to the voice and tone conveyed by within your marketing campaigns. Consider touchpoints online, in print, and out of home.
We strategize based on the findings of our discovery. While the discovery phase is about exploration, this step is for focusing and consolidating your values, business aspirations and vision for the future. The strategy stage sets the tone of your communication, and provides a rallying point for your team in terms of brand values and business direction.
Ideation & Design:
Without design, a business wouldn’t be able to deliver their strategy. The design phase is what translates brand values into practical solutions such as a memorable and meaningful visual brand identity. As part of the branding process, design’s main role is to formulate the visual identity but it often goes beyond that. Design thinking can be applied to many areas of your business to improve services, products and workflows.
The implementation stage is when your new brand identity is revealed to the world. We provide you tools and resources to implement your newly developed brand into various aspects of your business and channels. Implementation can take many forms, from our team developing brand materials such as business cards to a website or a marketing campaign. This phase can happen very quickly, but it can also last several months depending on your business’ needs.
In all, we create a streamlined (pun intended) experience to take your brand to the next level.