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The Development Process

Project Highlight

For 6 years, our work with Davis and Dingle’s Digital Marketing amassed a 1000% ROI, each year.

Davis and Dingle was one of the only dentistries in the South Carolina region investing in cross channel digital marketing services across social, search, email and website channels.The practice was also one of the only dentistries with a majority of Black and Latinx patients who spanned across generations. We found 40% of Columbia, SC residents were Black while 5% of the residents represented the Latinx community.

Drawing upon our insights on the value of focusing on diverse communities across their generations, we launched a two-year campaign entitled “Project Cross-Gen and Cross-Culture” (PCGCC).
This campaign focused our communications strategy in two ways:
• Creating campaigns and messages that spoke directly to millennial and baby boomer audiences
• Creating campaigns and messages reflective of diverse cultures, particularly Black and Latinx communities

The PCGCC campaign generated 175% more leads than its previous year and provided millions in collected revenue and patient lifetime value. The return on investment for the cost of agency services compared to patient lifetime value was 10x the digital marketing investment. The following year, using the framework of “Project Cross-Gen and Cross-Culture,” StreamLined launched the “Reclaiming My Smile” campaign that was distributed across social, radio, out of home and direct mail for 10 months. This campaign, focused on reinvigorating patient’s enthusiasm for oral health that will help them live their best lives, was a success! Davis and Dingle saw another 180% increase in YOY leads and its ROI remains at 10x the digital marketing spend.